Hamburg SV

The foundations of a golden era. Famous for bringing Keegan in his prime. A vital step in HSV’s rise — but often overshadowed by their 1980s peak. Bundesliga champions in 1978–79. European Cup final in 1979–80 (just outside the range). Runners-up the year before. Success, but not yet dominance. Keegan's move made waves — Ballon d'Or winner goes to West Germany. Not quite global culture-shapers, but important in the broader football narrative. Keegan's brilliance. Title win. European runs. But no all-time “moment” that gets replayed the way other clubs or teams from the era do. Stylish, progressive, unpredictable. The feeling of something brewing. Keegan added box office. They had electricity — just not quite immortality.